#tradefair-guides#exhibition-guide#trade-show-checklist
Attending your first trade show or exhibition can be overwhelming, but with the right preparation, you can maximize your experience. Here are our top professional tips:
1. Pre-Show Preparation
- Research exhibitors - Identify must-see booths and schedule meetings in advance
- Set clear goals - Are you networking, sourcing products, or learning?
- Download the event app - Most shows offer apps with maps and schedules
2. What to Bring
- Business cards - At least 3x what you think you'll need
- Comfortable shoes - You'll be walking miles on concrete floors
- Portable charger - Your phone battery will drain quickly
- Notebook - For taking notes and collecting contact info
3. During the Event
- Arrive early - Beat the crowds to popular booths
- Use the '2-minute rule' - Spend no more than 2 minutes at each booth unless engaged
- Take photos - Document interesting products and displays
- Network strategically - Focus on quality connections over quantity
4. Post-Show Follow Up
- Organize contacts - Within 24 hours while memories are fresh
- Send follow-up emails - Reference specific conversations
- Review notes - Identify actionable items and next steps